Petit Chinoiserie

Petit Chinoiserie是艺术家Trajan和跨界创意人Kina的一次东方美学的商业化实验。我们相信当下的中国风格绝对不是贫乏单一的，迎合流量社会的拿来主义，而是带有自己思考与想象的文化扩展。于是我们想到了Chinoiserie这种风格在西方的兴起，它即是一次亚洲文化输出的现象，也是西方世界对东方美学幻想的结果。这种风格的形式与叙事直至今日都在塑造着东方风情的印象。然而东方已经飘然过去了一个世纪，如今我们更想赋予这只翅膀更多当代的意义。两位创始人分别立足于伦敦和上海，有着艺术和商业的迥异职业背景，在共同的理念凝聚下，在多个项目中展现出对IP的创意化展示与本土性优化的擅长与独到理解。

Petit Chinoiserie is an innovative approach to the commercialisation of eastern aesthetics by artist Trajan and creative-crossover expert Kina. They believe the defining feature of eastern culture is not the impoverished and monotonous stereotype; it is not just an exchange of cultural information in the high-volume traffic of today. Instead they believe it is a cultural fusion of eastern native wisdom and worldwide understand. They feel it is a continual shaping of the oriental life sentiment, ever present in the now. Their desire is to create fresh meaningful concepts which stem from this perspective.

chinoiserie是一种同时被东西方文化接受，又同时讲述传统与现代的元素的风格。Trajan和Kina在这个风格中，看到文化碰撞最本质的包容和对话；而被深深打动。在全球化的大背景下，Trajan和Kina希望通过这种风格，为品牌和商业空间做美学加持。也希望为终端消费者创造一种DECO的美学方式。

Chinoiserie is a style that has been accepted by both East and West, all the while telling both traditional and modern stories. Trajan and Kina discovered the inclusiveness and discourse of cultures under the surface of this visual style and were so deeply touched by it that they now want to develop chinoiserie aesthetics within modern brands and commercial spaces. Their dream is to bring a reimagined, re-designed and re-decorated lifestyle to their clients’ customers.

我们使用了非常有传统Chinoiserie风格的元素 猴子 来代表我们的形象，但今天它是一只在时间和文化中穿梭旅行的探索者，在中国和印度的神话中，猴子都是智慧神秘、神通广大而幽默诙谐的角色，这些特征也是我们希望创造的亚洲美学的新一层的形象。 

They chose an iconic element from the Chinoiserie pattern, a monkey, to represent their brand. A tiny monkey who shuttles back and forth through different times and cultural zones. The monkey has been illustrated as a wise, mysterious, magical yet also jocular figure both with Chinese and Indian mythology. Kina and Trajan feel the combination of these characteristics epitomise the ethics of their brand spirit. 

PETIT TEAM

Kina Zhang

品牌专家 | 跨界创意人

市场研究和艺术创作的双背景；让她对艺术实用于商业和生活方式充满关注；在她看来艺术为商业加持，引领新的生活方式本身就是一门艺术。她的艺术商业作品专注亚太地区的艺术地产和文化创新；希望在艺术商业化上探索出新的可能。

Kina is a creative expert; a former researcher in Alibaba, and tutor of China Academy of art.

This dual background of marketing and art enables her to define the practical uses of art and design in the areas of business and lifestyle. She feels that art is a powerful medium for creating new lifestyles. 

She is particularly passionate about the commercial art-innovation emerging in the Asia-Pacific area and hopes to craft new possibilities for the commercialisation of artworks.

Trajan Jia

艺术家 | 插图设计师

长期的传统中国画教育，东西方的文学，历史，政治文化的多重影响下，逐渐塑造了他多文化交融艺术风格。丝网印刷，手绘以及刺绣等多种其擅长的绘画方式充满理性与细节的刻画了在世界时代变迁的年代，城市集体记忆的东西文化交融。

Trajan is an artist from China, presently active in London, UK. He was educated in Chinese traditional painting, Western and Eastern history and political culture, all of which have an influence on his multi-cultural art styles.

He feels that various graphic art techniques such as silkscreen print, hand drawing and embroidery thoughtfully and rationally record the detail of the changing times; the unfolding narrative of the urban communities and the gently disappearing public living spaces.

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